Two Eyes to See for Humanity — The Values That Shape Amrichi

Every flavour we craft, every batch we produce, and every collaboration we enter into begins with a belief: food is more than function — it is connection. At Amrichi, gelato and pastry ingredients are not just products. They are stories of farms, kitchens, dreams, and people. They are bridges between craft and culture, between Italy and ASEAN, between science and emotion.

A group of diverse hands unite on a tree trunk, symbolizing strength and connection amidst lush green foliage. Photo by Shane Rounce on Unsplash

To keep our compass clear, we carry with us one anchoring phrase:

Two eyes to see for humanity — 2I, 2C, Human.

Five values, one spirit. A reminder to create with skill and serve with heart.

Integrity

Integrity is the foundation of everything we make. We believe ingredients should speak for themselves — honest, clean, real. Our nut pastes come from real nuts with their natural oils, our fruit pastes are built on real pulp and flavour. No fillers, no shortcuts, no compromise. When a chef chooses Amrichi, they are choosing trust, and we honour that deeply.

Innovation

Tradition inspires us, but curiosity drives us forward. We experiment, test, tweak, refine. Innovation is not change for the sake of noise — it is an invitation to chefs and creators to discover new textures, new flavour stories, new ways for desserts to move people. When a gelato flavour surprises someone, when a pastry feels lighter, brighter, more expressive — we know innovation did its work.

Consistency

Excellence means nothing if it happens only once. At Amrichi, quality is a rhythm — disciplined, repeatable, dependable. We study technique, we refine ratios, we maintain standards so every batch performs the way a chef expects — smooth, stable, flavour-forward. Consistency is how trust compounds. It is how good products become long-term partners in a kitchen.

Collaborate

We grow not by competing, but by rising together. Our doors are open to cafés, gelaterias, pastry teams, hotels, manufacturers, students, and dreamers building their first kitchen. We listen, we learn, we build with others. When the industry thrives, everyone eats better, creates better, and lives a little sweeter.

Humanity

Behind every dessert is a person — hands, passion, imagination. We never forget that. To be Human First means we value people more than transactions, relationships more than revenue, creativity more than convenience. Whether we are in a classroom, a factory, or a kitchen, humanity is at the centre of our decisions.

Values Are Not Words — They Are Behaviour

This is what guides us. How we think, how we work, how we serve the world through flavour.

Integrity. Innovation. Consistency. Collaborate. Humanity. Simple to say. Powerful when lived.

And as we continue building Amrichi across Malaysia, Singapore, and ASEAN, these values remain our compass — helping us craft ingredients that bring joy, spark creativity, and celebrate the art of dessert.

Because great flavours nourish more than taste — they nourish people.